We dropped the last of the basketball sneaker donations off at the Boys and Girls Club of Rochester. We hope these sneakers help the members of this great organization! Thank you to @bgcrochesterny and our donors for making this possible. pic.twitter.com/9O7wuQZ7wX
— verticalboost (@verticalboost) December 6, 2022
News
2022 Winter Coat and Toy Drive -Update
PrimeTime585’s 2022 Winter Coat and Toy Drive

As Rochester’s weather starts to turn cold, Primetime585 is hosting a Coat and Toy drive for 2 great causes…
Golisano Children’s Hospital – Sickle Cell Unit
PrimeTime585 has adopted the Sickle Cell Unit at Golisano Children’s Hospital. Sickle Cell Disease is an inherited blood disorder that is present at birth. It can be diagnosed in children as young as 6 months old. It is a painful disease that can lead to infection, cause strokes, and can require many blood transfusions. While this unit is serving over 150 children, it wasn’t as well known as others, and therefore wasn’t receiving many donations. Primetime585 is working to change that.
*** Coats and Toys must be new for the hospital. ***
Rochester City Schools
Primetime585 has also adopted 5 city schools for this drive. Gently used coats and new toys are being collected to support families in these under-resourced areas.

More Information
Vertical Boost is assisting PrimeTime585 by helping collect the donations in Fairport at the following locations:
Some boxes will be collecting coats only and some will be collecting both coats and toys. This was done to not interfere with other drives of the same type.
The collection boxes will be open until Friday, December 16th. Thank you in advance for all of your support!
Sportsmanship Awards – Fall 2022
This Fall we were at Tri-County Sports Complex for youth basketball tournaments sponsored by Finger Lakes Fury.
We believe that character and integrity are the keys to a better world for all. Kids with these traits act as leaders on their teams and better everyone around them. We were impressed by the level of basketball and high character of all of the players on the court. It was difficult to pick only 4 players per week. We spoke with the coaches and referees after the games and decided to recognize these 8 rising stars for their sportsmanship. Congratulations and thanks for setting a great example for others!







Thanks to Bob Guy of Finger Lakes Fury for allowing us to present these awards. Thanks to Stephanie Campanelli from Dick’s Sporting Goods – House of Sport, Victor NY for sponsoring the prizes for this initiative. Each winner received a mini-basketball, DSG water bottle, and some free ice cream coupons. Thanks for helping us reward these young players!
Sneaker Distribution – 10/24
Town of Perinton Article
Sneaker Distribution – 10/19
Fairport Scarecrow Festival
1st Summer Sneaker Drive – Final Update

As Summer officially comes to an end, so does our 1st Annual Summer Sneaker Drive. We started out collecting mostly Basketball Sneakers in the early part of the Summer. As we got closer to school starting, we saw the need for any kind of shoes. We asked and our wonderful donors responded. These donations are making a big difference to families in our community. Thank you again donors and partners for making all of this possible!
Stay tuned, as we have exciting things planned for the Fall and Winter!